Google Ads and Facebook ads for local businesses
Google Ads, Google Local Services Ads and Facebook and Instagram ads set up to make your phone ring, with every call tracked and a plain-English report each month.
Why do most local businesses waste money on ads?
Because nobody is watching what the ads produce. The setup we see most often: broad keywords, no blocked searches in months, and no call tracking. The owner sees clicks on the bill but can't tell which ones became a job.
Ads work when three things line up: every call tracked, targeting tight to the area you serve, and someone checking every week. That's the whole service. It's one piece of our done-for-you monthly marketing package, and you can also get it on its own.
What we do
Google Ads
Search ads that show up when someone nearby types "emergency plumber" or "tow truck near me":
- Keywords matched to the jobs you want, in the area you serve
- Wasted searches blocked every week
- Calls and form fills tracked, so Google learns which clicks become customers
Google Local Services Ads
The ads at the very top of Google, where you pay per lead instead of per click. We set them up, walk you through Google's verification and manage your budget.
Facebook and Instagram ads
Seasonal promos (AC tune-ups before summer, RV winterizing before fall) and reminders for past customers who are due, made from your own photos when possible.
Who's running your account
HopperCat has been in business since 2010 and has served more than 300 clients. We have managed ad accounts for a Hilton-brand resort, and the same weekly discipline goes into every local account we run.
Who is this for?
Good fit if you:
- Run a local service business with real margin per job: towing, auto repair, HVAC and plumbing and similar
- Want one team for your ads, website and tracking
- Can stick with it for at least three months (ads get better as the data builds)
Not a fit if you:
- Need "leads by Friday" with no tracking and no page to send people to
- Want an agency that bills per lead
- Expect ads to fix bad reviews or a service people don't want
How we price
It depends on your market and scope; your plan comes with a fixed monthly price. Month-to-month, cancel with 30 days' notice. Your ad spend is paid directly to Google and Meta from your own account, and we never mark it up.
Next step
Get the free marketing check. We check 42 points on your Google listing, website, reviews and AI visibility, and send you a written report, usually in under an hour. Reply and we email you a written plan with a fixed monthly price. No call required.
Get your free marketing check →
FAQ
How much should I spend on ads? It depends on your market. A tow company in a big metro pays more per click than a barbershop in a small town. We size a budget from real search data for your area.
Google Ads, Local Services Ads or Facebook: which comes first? For most local service businesses, Google first, because people search when they need you right now.
Do you write the ads? Yes, plus simple images and short videos for Facebook and Instagram. Real photos of your shop, trucks or team usually beat stock images.
How will I know if it's working? Every call and form fill is tracked, and each month you get a plain-English report with spend, calls, leads and cost per lead.
Can you take over ads someone else set up? Yes. We review the account first, keep what's working and fix the rest. The account stays in your name.
What does it cost? It depends on your market and scope. Your plan comes with a fixed monthly price, and ad spend goes directly to Google and Meta with no markup. Start with the free marketing check: a written report, usually in under an hour. Reply and we email you a written plan, no call required.
Why HopperCat?
Built to make the phone ring
We set up ads around calls and booked jobs, not clicks. If an ad brings traffic but no calls, we change it or turn it off.
Every call tracked
Before we spend a dollar, we set up call and form tracking so you can see which ads produced real customers.
Local Services Ads included
We set up and manage Google Local Services Ads, the pay-per-lead ads at the very top of Google, alongside your regular Google Ads.
Weekly attention, not set-and-forget
Every week we check what people searched, block wasted clicks, adjust budgets and fix what isn't working.
Your ad money goes to Google and Meta, not to us
Ad spend is paid directly to Google and Meta from your own account. We never mark it up, and the account always stays yours.
Process
1. Account and tracking check (week 1)
We review any ads you run today and whether calls and form fills are being counted. If tracking is broken, we fix it before spending another dollar.
2. Set up for your service area (weeks 1 to 2)
Campaigns built around the jobs you want, in the area you actually serve, with wasted searches blocked from day one.
3. Ads and landing pages (week 2)
We write the ads and make sure they send people to a page that makes calling easy. If your website is the weak link, we fix it as part of the package.
4. Careful launch (weeks 2 to 3)
Budgets start capped and we watch daily the first week. Nothing runs on autopilot until the numbers say it works.
5. Weekly tuning, monthly report (ongoing)
Every month you get a plain-English report: what you spent, how many calls and leads it produced, what each one cost, and what we're changing next.
Frequently asked questions
How much should I spend on ads?
It depends on your market and the jobs you want. A tow company in a big metro competes for pricier clicks than a barbershop in a small town. We size a starting budget from real search data for your area, and we tell you honestly if it's too small to produce results you can read.
Google Ads, Local Services Ads or Facebook: which comes first?
For most local service businesses, Google comes first, because people search when they need you right now. Local Services Ads and search ads catch those calls. Facebook and Instagram work well for seasonal promos, reminders and bringing past customers back. We recommend based on your business, not a template.
Do you write the ads?
Yes. We write the ads and make simple, effective images and short videos for Facebook and Instagram, using your own photos when you have them. Real photos of your shop, trucks or team usually beat stock images.
How will I know if it's working?
Every call and form fill from your ads is tracked. Each month you get a plain-English report with spend, calls, leads and cost per lead. You always have access to your own ad accounts.
Can you take over ads someone else set up?
Yes, most clients start that way. We review the existing account first, keep what's working and fix the rest. The account stays in your name; we never hold it hostage.
What does it cost?
It depends on your market and scope. Your plan comes with a fixed monthly price, month-to-month, cancel with 30 days' notice. Ad spend is paid directly to Google and Meta, and we never mark it up. Start with the free marketing check: a written report, usually in under an hour. Reply and we email you a written plan, no call required.
Ready for a diagnosis?
Enter your name, website and email or WhatsApp. We check 42 points on your business and send you a written report, usually in under an hour. No call required.