Find out why your customers call someone else
Enter your website, or your Google or Instagram link if you do not have one. We check 42 points, ask ChatGPT and Claude who they recommend in your city, and compare you with the businesses beating you. You get a blunt written report, usually in under an hour.
- We grade hard: a point is earned with evidence, never assumed.
- Your real competitors, with their numbers next to yours.
- Fixes ordered by how many customers each one costs you.
How it works
We look at your business
Your site, your social profiles, your analytics, your Google profile, where you rank on Google and Maps, and what ChatGPT and Claude answer when someone asks for a recommendation.
We score 42 points
Each point passes or fails. If we could not verify it, it is left out of the score, and the report says so.
You get the report
A private link with your score, what is costing you the most customers, who is beating you and what to fix first.
The 42-point check: our audit method
The 42-point check is our audit method: 42 pass-or-fail checks in six areas. First we identify what type of business you are (local business, online store, software or B2B services): 24 checks apply to everyone and 18 are specific to your type. Our system collects the evidence, scores and writes the report, and a second AI checks every sentence against the evidence. Anything we could not verify is left out of your score, and we say so: you never lose points because our tools failed.
The six areas
Site foundations
If a search engine or an AI cannot read your site, nothing else matters. We check HTTPS, mobile speed with PageSpeed and real-user data, whether your text is in the HTML, whether robots.txt lets AI crawlers in, your sitemap, llms.txt and the markup your type of business needs. the llms.txt standard · OpenAI's crawlers
First impression and conversion
A visitor has to understand what you do and be able to reach you. We check your title and heading, one-tap contact (call, WhatsApp or form), broken links and what your type of business needs to close: prices, bookings, a cart, a free trial or a way to book a call.
Social proof and trust
Nobody buys without proof. We check testimonials, the people behind the business, your privacy notice, your reviews against the leaders and the review platform that matters for your type of business: Google, industry directories, G2 or Trustpilot.
Social profiles
We check that your site links your social profiles, that those profiles exist and link back to your site, and that your link looks right when shared: title, description and image. the Open Graph protocol
Search and AI visibility
We ask ChatGPT and Claude the questions your customers ask and check whether they name you. We also measure where you rank on Google and Maps, your blog and how often you publish, third-party mentions and your structured data. Google's structured data guide
Measurement
If you do not measure, you do not know what works. We check your analytics, whether you track actions such as contacts, purchases or signups, and whether your ad pixels are ready for when you invest.
What you get
- Your score out of 42, area by area.
- The problem costing you the most customers, said plainly.
- Who is beating you on Google and in AI answers, with their numbers.
- Fixes in order, with what changes for your business once they are done.
What does working with us cost?
The diagnostic is free. If you want us to fix what it finds, your plan comes with a fixed monthly price based on your market, how many locations you have and your ad budget. Ad spend is paid directly to Google and Meta, and we never mark it up. Month to month, cancel with 30 days' notice.
Frequently asked questions
What does the diagnostic cost?
Nothing. It is free and we do not ask for a card. If the report helps and you fix things yourself, that is fine.
How long does it take?
Usually under an hour. If the queue is busy it can take a few hours. You get the private link where it will appear the moment you ask.
Is it done by a person or a machine?
Our system collects the evidence, scores the 42 points and writes the report. A second AI checks every sentence against the evidence before it is sent, and our team gets a copy of every report.
Why is it so blunt?
Because a polite diagnostic is useless. If your site is well built, the report says so. If not, we tell you exactly what is costing you customers and who is getting them instead.
What exactly do you check?
First we identify your type of business: local, online store, software or B2B services. Then we check 42 points in six areas: site foundations, first impression and conversion, social proof, social profiles, search and AI visibility, and measurement. 24 apply to everyone and 18 are specific to your type. Each point passes or fails.
Is it useful if I do not have a website yet?
Yes. Leave the website box empty and send your Google Business Profile or Instagram link, or just your business name and city. Our team then reviews your business by hand: your Google profile, your reviews and what AI assistants say when someone asks for a business like yours. We usually send you what we find within two business days. If a website turns out to be the missing piece, we can build it.